… its a good idea to go back to fundamentals
Kano analysis was created by Professor Noriaki Kano in the 1980s and is used to optimise a product by categorising its features by perceived customer value. In a simplified form, a product’s features can be split into three types:
Essentials – those product features are essential for the customer to even consider buying it.
Linears – those product features that are linearly valuable, ie those where doubling an element of the feature is perceived as being twice as desirable.
Delighters – those product features that delight a customer – usually only a small number being necessary.