When drowning in buzzwords …

… its a good idea to go back to fundamentals

Kano analysis was created by Professor Noriaki Kano in the 1980s and is used to optimise a product by categorising its features by perceived customer value. In a simplified form, a product’s features can be split into three types:

Essentials – those product features are essential for the customer to even consider buying it.

Linears – those product features that are linearly valuable, ie those where doubling an element of the feature is perceived as being twice as desirable.

Delighters – those product features that delight a customer – usually only a small number being necessary.

Agile Business Change Blog

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